Amplify Your Brand Experience with Promotional Products
The average consumer goes through at least 30 brand touchpoints before making a purchase or conversion. From user-generated content and paid advertising to PR articles and brand information, the experience can easily become disjointed and confusing when messages and experiences are inconsistent or conflicting.
A multichannel marketing plan ensures that your brand reaches customers where they are while communicating in a way that is meaningful to them. This creates a unified and engaging experience across all touchpoints – both online and offline – to strengthen customer relationships and drive results. Rather than working in silos, each element of the marketing strategy is designed to complement each other and build upon one unifying message. This means that whether a customer sees your ad online, watches an influencer’s TikTok, or interacts with your brand in-person, the message, tone, and visuals will all reflect a cohesive brand identity. With consistency at its core, the approach serves as a roadmap for customers to move from awareness to education and decision-making while also accounting for retention and advocacy. When all marketing channels work together, customers are more likely to engage with brands and establish loyalty. For example, a static search ad will help to build awareness and should be designed around a brief and concise message perhaps driving to more information on your website. There, an educational video or collection of reviews containing more in-depth information can help to build confidence as customers move toward a potential purchase. They may subscribe to an email for continued information while in this phase. That email subscription can then trigger a marketing kit of branded promotional products and printed information to be mailed emphasizing a feeling of appreciation. What’s more, the customer will then remember this positive experience – and your brand – each time they use the branded products that are now in their home or office.
The Value of Promotional Products in Your Marketing Strategy
Promotional products are a valuable component in telling your brand story and developing an engaging experience. In fact, studies show 83% of people enjoy receiving promotional products. And 88% of those people say they remember the company name imprinted on the items they receive. However, many brands may be missing this valuable opportunity to form meaningful and lasting customer relationships. When executed thoughtfully, these physical items become an extension of your brand speaking to the company’s values and engaging with the interests of your target audience. Within a broader marketing strategy, promotional products can:
Build Customer Relationships: By incorporating branded products into your marketing, you’re not just selling a product or service, you’re sharing something valuable with your customers. A thoughtful, branded item can foster a positive perception toward your brand and enhance customer loyalty. To be effective, promotional products must be high-quality, useful, and unique to your company values and brand identity.
Boost Event Engagement: At trade shows, conferences, or community events, branded products help attract attention to your booth or display. They act as a tangible reminder of your brand long after the event is over, keeping your message in front of potential customers.
Influence Brand Advocates: Reviews, employee behaviors, and content creators all play a powerful role in influencing brand perception. Branded promotional products can tie directly into these strategies and help to positively shape these narratives.
By focusing on consistency and unifying the brand experience, businesses can drive better engagement, improve customer loyalty, and ultimately increase sales. Branded promotional products are not just a nice touch – they’re an essential element of a well-rounded marketing plan. When selecting promotional products, it is important to ensure the products and their delivery are aligned with the brand experience you’ve designed. If you’re ready to start a conversation about how you can integrate promotional products into your marketing strategy, our team is here to help! We’ll work with you to create a meaningful brand experience that excites and inspires your audience. Contact us to learn more about our capabilities or to start brainstorming your next creative idea.