Strengthen Relationships with Corporate Gifts
Corporate gifting requires intentional consideration to both products and messaging. Ultimately, your approach to corporate gifts requires the same level of thought and care that you might invest in gifting a friend or someone who is important to you. After all, isn’t that how your customers and employees want to be treated?
With that in mind, the corporate gift becomes so much more than the product itself. It’s an extension of your brand. The look, feel, quality, and delivery all factor into the beliefs your recipients will form about your company and the products and services you provide. As you begin to plan your campaign, you’ll quickly discover there are many options to brand products or distribute gift cards. But we find the most engaging gift programs are values-aligned, inclusive, and personalized.
Values-Aligned Products
Corporate gifts are an extension of your company – especially when they are branded with your logo. As you browse products, ask yourself: What are the guiding factors behind your business? What causes are important to your employees and customers? How can this gift experience build on the work you’ve already accomplished within these areas?
At Apex, social responsibility is central to how we evaluate our product partners. We’ve carefully curated a broad selection of corporate gift options that represent minority- and veteran-led companies, small American-made businesses, sustainably sourced products, and gifts that give back to a wide range of non-profit organizations. We are proud of these relationships and can help you select a gift that speaks to your company’s unique belief systems.
Inclusive Options
Understanding the physical, emotional, and lifestyle needs of your audience is also an important part of creating a memorable gifting experience. For some organizations, this information may be collected anonymously throughout the year to help inform decision-making. For others, providing a range of gifts that recipients can choose from can provide a solution. In this situation, a digital platform, or company e-store, can create a fully branded and personal experience that allows recipients to choose a gift that represents their lifestyle and interests.
Personalized Messages
Corporate gifts are a symbol of your appreciation. Personalized notes, video messaging, and greeting cards provide the human touch necessary to move your gift campaign from an everyday freebie to a meaningful exchange. In some scenarios this approach can be highly tailored by pulling insights from customer or employee databases. But even a broad message such as including a reference to a company-wide milestone or inside joke can help to make the experience feel more personal.
Prepare Your Corporate Gift Campaign
Corporate gifting requires thoughtful planning and a clear understanding of your recipients. By focusing on products that are values-aligned, inclusive, and personalized, the gifting experience becomes a powerful tool that can strengthen relationships and reinforce your company’s values and vision.
When you’re ready to start planning your gift campaign, our team can help you select the right products, execute an exciting delivery, and ensure your program remains on budget. Ready to start planning? Read more gifting tips from our team, or contact us to start a conversation.