Promotional products speak volumes about your brand. They tell your potential buyers and stakeholders who you are and what you value. What are your products saying about your company? Are your products low-quality or ill-fitting? Is your brand name and logo printed to your standards? Will your target audience hang on to the items you’ve invest in, or will they quickly toss them out? As an ambassador of your brand, these are just a few of the questions you should ask when incorporating promotional items into your sales or marketing strategy. But have you considered how the sustainability of your promotional products will impact brand perception?
While “going green” used to be a differentiator among brands, it’s now an expectation from many consumers. And a perceived representation of a company’s ethics and values.
A recent report from the Advertising Specialty Institute found that nearly half of all consumers have a more favorable opinion of a brand when the promotional product they receive is environmentally friendly.
Reusable water bottles and totes often top the list of environmentally friendly promotional products. We’ve taken things a step further with our custom-curated Eco-Aware shop. You’ll find a unique selection of high-quality, sustainably sourced, and stylish products designed to showcase your logo, and build brand equity.
Our team has rounded up our top five eco-aware products to help bring sustainability to your branding. Check out the list, and contact us for a consultation with our in-house design team!
Top 5 Eco-Aware Promotional Products
12-Ounce Wheat Mug
Drinkware is always a favorite item whether at a trade show or as part of an employee on-boarding kit. This 12-Ounce Wheat Mug showcases not only your brand, but also your company’s commitment to the environment. Made of wheat straw polypropylene, the fibers used in this mug are an alternative material composed of reclaimed stalks from harvested wheat that is renewable and sustainable.
Shop: https://shop.apexadv.com/product/12-oz-wheat-mug-68634/
SIRA Eco Knit Hoodie
Style meets sustainability with this hoodie. The ultra-light weight material is made from an eco-friendly recycled polyester that is treated with PROTX2® AV to decrease bacterial and viral loads. It also features a built-in interior neck gaiter with an adjustable elastic cord lock, so you can fit the gaiter to comfortably cover your face. To add to the environmental benefits, 1% of sales are donated to environmental nonprofits through a partnership with 1% For The Planet.
Shop Men: https://shop.apexadv.com/product/mens-sira-eco-knit-hoody-71428/
Shop Women: https://shop.apexadv.com/product/womens-sira-eco-knit-hoody-71427/
Wheat Straw Utensils to Go
It’s estimated that Americans throw away billions of plastic utensils every year. Reusable cutlery and straws are coveted items for both dedicated conservationists and those looking for simple ways to be more conscious. Crafted from a blend of 50% wheat straw, the set includes a reusable fork, spoon, knife, and straw in a convenient storage case that provides ample room for branding. One percent of sales are donated to nonprofits dedicated to protecting the planet through a partnership with 1% For The Planet.
Shop: https://shop.apexadv.com/product/wheat-straw-utensils-to-go-69530/
Bambowie Bamboo Pen
It’s estimated that Americans throw away billions of plastic utensils every year. Reusable cutlery and straws are coveted items for both dedicated conservationists and those looking for simple ways to be more conscious. Crafted from a blend of 50% wheat straw, the set includes a reusable fork, spoon, knife, and straw in a convenient storage case that provides ample room for branding. One percent of sales are donated to nonprofits dedicated to protecting the planet through a partnership with 1% For The Planet.
Shop: https://shop.apexadv.com/product/bambowie-bamboo-pen-71251/
Milan Jute Tote Bag
For many brands, a reusable tote bag is one of the most valuable advertising investments they can make. The average recipient reports using promo bags for almost a full year – carrying with them countless impressions when it comes to brand visibility. The Milan Jute tote bag brings both enhanced quality and classic style. Made from jute, a natural vegetable fiber, the design features 25″ cotton rope handles and a button loop closure with Azo-free dye.
Shop: https://shop.apexadv.com/product/milan-jute-tote-67732/